Brand New Taste

This is a podcast for people working in food and drink BRANDS, looking at NEW product development, innovation and marketing, and understanding how TASTE is vital for success. Brandt Maybury and Micah Carr-Hill are product developers and taste experts, having developed 100's of successful products for leading brands such as Green & Black's, Cawston Press, Heinz, New Covent Garden, Waitrose and well over 100 ambitious start-ups. They both have a unique blend of product development and marketing experience, whilst sharing an obsession for all things 'taste' and believe that food and drink should never be style over substance. In 2017 they founded Tastehead, the London-based food and beverage development agency, working with brands of all sizes to develop and launch new and often highly-innovative products. In these episodes, Micah and Brandt share their expertise, insights and stories from their careers that will hopefully guide and inspire marketeers, founders, sales people and many others to achieve greater success for their business. New episodes out every other Thursday. Please consider subscribing so that you never miss one! Visit www.tastehead.com to learn more.

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Brand New Taste

The 14 BIGGEST MISTAKES that START-UPS Make | EP:11 Brand New Taste

November 09, 2023 • Season 1 • Episode 11

In this episode the guys are spilling the beans (and a little sauce) on the most common mistakes that they see time and again from new food and drinks brands entering the industry.

Brandt and Micah have seen it all – from the good, the bad, to the downright bizarre – and they're here to share their stories and wisdom from the front lines of product development and brand building.

Whether you're grappling with the intricacies of new ingredient legislation, refining your product concept, or strategizing your launch, this episode has you covered. Brandt and Micah have clocked in hours perfecting flavours, dealt with more regulations than they'd care to admit, and survived factory trials that could make your head spin.

From trying to please everyone (spoiler: you can't) to underestimating timelines (it always takes longer than you think), they've got the inside scoop. Plus, they'll serve up advice on everything from supplier negotiations to making sure your product and brand are a match made in heaven.

Timestamps:

00:00 Introduction
03:44 Trying to be Everything to Everyone
06:32 Don’t be too Fixed to Anything
08:39 Don’t be too Pushy with Manufacturers or Suppliers
12:15 Thinking about the Costs Early On
15:20 Underestimating Timelines
18:09 Don't Always Just Follow the Heard
21:56 Looking into the Legislation before you get Started
23:52 Don’t make too many Assumptions
26:21 Understanding the Relationship between the Product and Brand
27:51 Product Developers need to be Present at the Trial
30:50 Always have a Timeline (Stay Flexible)
33:03 The Novel Foods List
35:38 The Final Development recipe not being the recipe that comes out of the factory
37:56 Don’t Launch with too many SKUs

If you enjoy this episode, please consider subscribing.

If you have any suggestions for future episode topics, please email them to hello@tastehead.com

Follow Brandt and Micah:
https://www.linkedin.com/in/brandt-maybury/

https://www.linkedin.com/in/micah-carr-hill-34a91811/

Visit https://www.tastehead.com/ to learn more

People on this episode

Brandt Maybury

Co-host

Micah Carr-Hill

Co-host