
Brand New Taste
This is a podcast for people working in food and drink BRANDS, looking at NEW product development, innovation and marketing, and understanding how TASTE is vital for success. Brandt Maybury and Micah Carr-Hill are product developers and taste experts, having developed 100's of successful products for leading brands such as Green & Black's, Cawston Press, Heinz, New Covent Garden, Waitrose and well over 100 ambitious start-ups. They both have a unique blend of product development and marketing experience, whilst sharing an obsession for all things 'taste' and believe that food and drink should never be style over substance. In 2017 they founded Tastehead, the London-based food and beverage development agency, working with brands of all sizes to develop and launch new and often highly-innovative products. In these episodes, Micah and Brandt share their expertise, insights and stories from their careers that will hopefully guide and inspire marketeers, founders, sales people and many others to achieve greater success for their business. New episodes out every other Thursday. Please consider subscribing so that you never miss one! Visit www.tastehead.com to learn more.
Podcasting since 2022 • 24 episodes
Brand New Taste
Latest Episodes
The INCREDIBLE success of THE GUT STUFF | EP:20 Brand New Taste
Alana and Lisa MacFarlane are the dynamic twins behind ‘The Gut Stuff’, the award-winning brand bringing gut health into the mainstream and educating us about the importance of our body’s 'second brain'.Emerging from their Scottis...
•
Season 1
•
Episode 20
•
45:05

How GYM KITCHEN has TRANSFORMED the Ready Meals category | EP. 19 Brand New Taste
Segun Akinwoleola, the brain (and muscles) behind The Gym Kitchen, joins Brandt and Micah to spill the beans on crafting meals that pack a tasty and protein-filled punch. Segun is on a mission to reinvent the face of British ready ...
•
48:27

Squid Game Special - How we made 10,000 Dalgona Cookies for Netflix | EP. 18 Brand New Taste
A cookie to die for? Certainly a project to die for!Fortunately, no one was ACTUALLY harmed in the making or consuming of these Squid Game Dalgona cookies, as Brandt and the Tastehead team talk us through one of the most exciting, and ch...
•
Season 1
•
Episode 18
•
39:38

How William Kendall went from his Family Farm to Building some of the UK's most well known Brands | EP:17 Brand New Taste
William Kendall, the mastermind behind some of Britain's most iconic household food and beverage brands (New Covent Garden Soup Company, Green & Black's, Cawston Press) has a talent for turning small beginnings into remarkable success stori...
•
Season 1
•
Episode 17
•
56:14

Why it's VITAL for PRODUCT and BRAND teams to WORK TOGETHER | EP:16 Brand New Taste
While a product's taste may be amazing, if its packaging doesn't grab its target audience, it risks staying unnoticed on the shelf.So, how can you ensure that your packaging is as enticing to the eyes as your product is to the taste buds...
•
Season 1
•
Episode 16
•
48:34
